What We Do

Content Marketing and Custom Publishing

We are a journalist-led content marketing and custom publishing agency with a nose for a story, a delight for going in deep and over a decade of experience working with some of Australia’s leading brands.

We partner with you to understand your customers and your brand to produce intelligent, informative and entertaining content that supports your business goals – from increasing awareness and building databases, to growing sales and keeping customers coming back.

It starts with developing a strategy based on your objectives. We look at who your audience is, where they spend time and define what the best channels are to reach them. Then, with the strategy in place, go about delivering inspirational content in innovative ways.

Sometimes our work with you begins with an e-newsletter or articles or a blog for your website. Sometimes it’s creating a magazine in print and digital or building a content-rich website.

Other times it’s managing your social media channels, producing a video channel or an e-book series. Sometimes it is all of these things.

Whatever the project we measure everything, so we can make recommendations and constantly refine the work we do with you.

It is our privilege to be one of Australia’s first content marketers and custom publishers and we have grown as our industry has grown.

We are honoured to work with some of the top names in their fields, including Westpac, Commonwealth Bank, Australian Human Resources Institute (AHRI), National Insurance Brokers Association (NIBA), Mortgage & Finance Association of Australia (MFAA), Fitness Australia, Real Estate Institute of NSW (REINSW), Institute of Public Works Engineering Australasia (IPWEA), Probus South Pacific and Dogs NSW – creating content across multiple channels to engage and delight their audiences.


We work with clients on:
• Content & channel strategy
• Content creation
• Content delivery and amplification
• Articles, blogs and whitepapers
• Website content and design
• Social media
• Video production
• Enewsletters
• Digital and print magazines
• Content workshops
• Communications audits


What next?

Have questions? Visit our FAQs page.
Want to see some examples of our work? Check out some case studies.
Need more insight? Read our recent blog posts.
Like to talk to a human? Call 02 9556 9100, or email inquiries@mahlabmedia.com.au